automotiveMastermind Appoints Chief Financial Officer
NEW YORK, June 28, 2017 /PRNewswire/ — automotiveMastermind®, the leading predictive analytics and marketing automation technology for dealerships and manufacturers, recently hired Eric Daniels as Chief Financial Officer (CFO). In this role, Daniels will build on a strong, scalable financial infrastructure that provides product development opportunities within the industry and company.
“Bringing in Eric is the right step toward building an executive team capable of making the right investment decisions and solidifying the responsible financial and legal systems of the company,” said Marco Schnabl, CEO and co-Founder of automotiveMastermind. “Innovation continues to be at the forefront of automotiveMastermind and these executive appointments will help the company grow in all aspects while supporting our current exponential growth.”
Daniels brings 15 years of experience leading global finance teams of middle market private and public companies to his new role at automotiveMastermind. During the course of his career, he has served businesses in various industries in order to improve operational efficiencies, provide financial transparency and generate key indicator reporting to help drive growth. Daniels has managed numerous acquisition integrations, financial system implementations and facilitated capital market transactions within the debt and equity markets, including I.P.Os. He most recently served as the CFO of National Response Corporation (NRC), a private equity owned environmental services company.
“My previous experience has made me better able to identify a market leader and innovator like automotiveMastermind. The way the company utilizes data and passes it on to our dealer partners adds value and ROI that pays for itself four times over,” Daniels said. “This kind of performance in the market will help us set the benchmark for how all automotive sales are transacted. The ultimate goal is to make the automotiveMastermind Behavior Prediction Score (BPS) become as synonymous as a FICO score.”
automotiveMastermind’s proprietary technology distills thousands of data points, gathered from the dealer management system (DMS) and combines it with Big Data – social media profiles, financial records, product and consumer lifecycle information, socio-demographics and more – in order to accurately calculate when a customer is ready to buy and why. The data is then distilled down to a simple number, the Behavior Prediction Score® (BPS), a ranking from 0-100, that tells the dealer how close the customer is to purchase. In addition, automotiveMastermind delivers customer-specific talking points right to the salesperson’s desktop, helping them enhance customer engagement and ultimately leading to a more meaningful sale. automotiveMastermind also offers highly personalized marketing campaigns proven to increase the likelihood of a customer visiting a dealer.
automotiveMastermind has a proven track record of transforming the dealership experience for consumers and revolutionizing the way automotive dealerships and manufacturers, find, engage and earn long-lasting customer relationships.
About automotiveMastermind
Founded in 2012, automotiveMastermind is the leading provider of predictive analytics and marketing automation technology for the automotive industry. The company’s cloud-based platform helps dealers precisely predict automobile-buying behavior and automates the creation of micro-targeted consumer communications, leading to proven higher sales and more consistent customer retention. automotiveMastermind currently works with more than 800 dealer partners, providing access to their technology to more than 6,000 dealerships nationwide. Headquartered in New York City and San Francisco, automotiveMastermind has more than doubled its employee count in the last year. For more information, visit automotivemastermind.com or follow them on Twitter @autoMastermind.
