University Park, Ill. – Sept. 29, 2016 – Applied Systems, the leading global provider of cloud-based insurance software, today announced the acquisition of the eTrading for Personal Lines platform from IS2. This product will enable brokers to expand online distribution channels and increase multichannel customer service to drive growth and success in today’s digitally connected marketplace.
Applied is committed to providing advanced software and services to increase connectivity between brokers, insurers, and the insured to drive new growth opportunities and enhance customer experience for greater business success. IS2’s Personal Lines online platform is recognized as a leading technology that provides UK brokers an end-to-end online platform for customers to quote, buy, and manage policies through online channels, as well as enables brokers to implement dynamic, rule-based pricing for real-time price optimization. The cloud-based solution can integrate with broker management systems, external websites, and all UK-based price comparison sites.
This acquisition extends Applied’s product portfolio breadth and enhances brokers and insurers value proposition to better serve these markets and grow. Previously, IS2 has had a partnership with Applied to integrate its Personal Lines online platform with Applied’s broker management systems and Personal Lines panel. Through this acquisition, Applied will offer deeper integration between its management systems and the Personal Lines online platform, and extend this product more broadly in the U.K. market.
“Today’s connected world is transforming the insurance industry and requiring greater real-time connectivity between brokers, insurers, and the insured to enhance customer experience and drive new growth opportunities,” said Reid French, chief executive officer, Applied Systems. “Through this acquisition, Applied will enable brokers to leverage omnichannel customer selling and service via online channels, including UK-based price comparison sites, as well as provide the flexibility required for brokers to optimize price strategies to drive greater business success.”