NEW YORK – On Monday, automotiveMastermind announced that it recently brought on Scott McKenzie as vice president of operations and strategy and Fred Mather as chief commercial officer.
McKenzie, who most recently served as associate director at JMI Equity, has been working closely with automotiveMastermind since a strategic growth investment in the company last year.
Mather holds 25 years of experience in sales and sales management of high-growth companies in the U.S. and the United Kingdom.
“As the need for predictive analytics grows, we must continue to grow with it. Bringing in Scott and Fred ensures we will be able to quickly adapt to change, while creating a strong culture that benefits our dealer partners and allows for our continued growth,” automotiveMastermind chief executive officer and co-founder Marco Schnabl said in a news release.
“A recent study shows that customers visit an average of 1.6 dealers before making their purchase; that underscores the need for using predictive analytics to capture that customer before they leave for another dealership. Our dealer partners have come to expect exceptional results from us and with these hires we are committed to continuing to deliver that to them,” Schnabl continued.
McKenzie brings five years of private equity investment and operations experience to his new role as vice president of operations.
At JMI Equity, McKenzie first worked in an investing role, sourcing and evaluating investment opportunities. More recently, as a member of the operations team, he collaborated with management teams throughout North America to streamline their operations.
“My experience in private equity made me better appreciate how uniquely positioned automotiveMastermind is for success. JMI looks at thousands of businesses a year, and automotiveMastermind is one of the best assets we have spent time with during my tenure,” McKenzie said. “There are only a few businesses that get the right product to market at the right time and Mastermind is one of them – it’s easy for dealers to see the hard dollar ROI that the product offers. Our potential for growth is unbounded and I couldn’t be more excited to join the team.”
In addition to sales and sales management, Mather has had direct experience in financial publishing and services with companies such as Bowne and St. Ives.
“I am most excited for taking on the immense opportunity to support positive change in the relationship between leadership in the automotive industry and the customer,” Mather said. “We’re here to realize ROI and help sell more vehicles, and if we can grow and expand the relationship between the dealer, OEM and customer, we have achieved our goal.”
Mather has also worked at Adtech Undertone where he led both of its sales and publishing teams.