NEW YORK (Oct. 18, 2016) – DoubleVerify, the recognized leader in digital quality solutions, today announced the appointment of Steve Woolway as SVP of Business Development, responsible for expanding the company’s alliances with digital media and technology partners. Woolway will help the company meet the growing demand from large brand advertisers for 3rd party digital media quality measurement, especially with new and emerging distribution platforms.
Woolway joins DoubleVerify from Sizmek as Global VP and GM of Sizmek’s data products business, where he led business development and go-to-market initiatives for Sizmek’s verification, viewability and attribution services. Prior to Sizmek, he was President and CEO of Aerify, a leader in the mobile and data attribution space. Woolway also held senior business development and sales positions with MediaOcean, Yahoo! Right Media, and NBC Universal.
“Steve is joining DV at a great period of growth for our company,” said Wayne Gattinella, CEO and president of DoubleVerify. “As we expand our global footprint and service offerings across large and emerging digital media platforms, Steve will play an integral role in helping them incorporate the tools necessary to maximize the quality and performance for our larger brand advertisers.”
“DV is a company that is poised for growth over the next several years and beyond,” said Woolway. “The company is committed to providing the best tech and engagement solutions for our customers and I look forward to playing a key role in supporting our new initiatives.”
Woolway holds an MBA in Entrepreneurship from Columbia Business School and a BS from the University of Southern California, Los Angeles.
DoubleVerify is the recognized market innovator with the technology and tools that accurately authenticate the quality of digital media and drive ad performance for the world’s largest brands. DV provides media transparency and accountability to deliver the highest level of impression quality for maximum advertising performance. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most from their media spend by delivering best in class solutions across the digital ecosystem that help build a better industry. Learn more at doubleverify.com.