Software industry and SaaS veteran to lead Product Strategy, Management, and Marketing.
WASHINGTON (PRWEB) JUNE 05, 2019
Higher Logic, the leader in cloud-based customer and member engagement platforms, today announced the appointment of software technology veteran, James Willey, as chief product officer. With over 25 years of experience and a strong track record of driving innovation, growth, and scale, Willey will lead product strategy, management, and marketing and report to Higher Logic’s CEO, Kevin Boyce.
“James will help drive the next phase of our growth with a focus on making Higher Logic’s customers successful and building a stronger connection with our employees who serve them,” said Boyce. “James brings a unique combination of skills and experiences to Higher Logic, from building out the first higher education data model and analytics platform to developing innovative business applications that enable networked collaboration and contextually driven user experiences. His extensive experience and proven leadership scaling global organizations will help us leverage our market-leading solutions to deliver success for our customers and our employees.”
“With digital technology penetrating nearly every aspect of life and business, it’s clear the way we engage with our customers and members is changing. Organizations need to create spaces for these groups to exchange ideas, provide feedback, and spark innovation,” said Willey. “Higher Logic provides organizations with the solutions to build and strengthen the bonds of a community, and I couldn’t be more excited to help advance such a mission-driven platform.”
Prior to joining Higher Logic, Willey held product marketing and product management leadership roles at Ellucian, Infor, MAPICS, and Symix. Willey holds a Bachelor of Science degree in industrial technology from East Carolina University.
About Higher Logic
Higher Logic is an industry leader in customer and member cloud-based engagement platforms. Our data-driven approach gives organizations an expanded suite of engagement capabilities, including online communities and marketing automation. From the initial web visit to renewal and ongoing engagement, we help you track and manage interactions along each stage of the customer and member experience.
Higher Logic supports 3,000+ customers across 21 countries worldwide. The company was named one of 2018’s 500 fastest growing companies in North America by Deloitte and fastest growing private companies in the U.S. by Inc. 5000.